پژوهش و عناصر شنیداری - دیداری پویا: به سوی روش های تحقیق ویدیویی؛ شالوده های معرفت شناختی، رویکردها و چارچوب اجرا

نوع مقاله : روش شناسی

نویسندگان

1 دکتری مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی (نویسنده مسئول)، تهران، ایران

2 کارشناس ارشد مدیریت صنعتی، دانشکده مدیریت و اقتصاد، دانشگاه قم، قم، ایران

چکیده

افزایش توجه به غنای تحقیقات و نیاز به دادههای چندوجهی، که امکان مطالعه روی جنبههای کلامی و غیرکلامی را فراهم میکند، باعث شده پژوهشگران، به استفاده از روشهای ویدیویی تمایل پیدا کنند. علیرغم اینکه این روشها به مرور رواج بیشتری پیدا کردهاند، بررسیها نشان میدهد، هنوز مطالعة ساختارمندی وجود ندارد، که بتواند به ابهامها و تردیدهای محققان در استفاده از این روشها پاسخ دهد. از این رو، این مطالعه در پی این است تا یک مسیر هدایت شده و کاربردی جهت انتخاب، طرحریزی و اجرای موفقیتآمیز تحقیقات ویدیویی ارائه دهد. بدین منظور، با بهرهگیری و تحلیل مطالعات پراکنده و نامسنجم گذشته، که شامل 105 منبع معتبر بینالمللی از مطالعات کاربردی و نظری در زمینة روش ویدیویی است، ایدة این مطالعه پیرامون یک دیدگاه مبتنی بر عمل ارائه میشود. بدین ترتیب، ابتدا شالودة معرفتشناختی روشهای ویدیویی و رویکردهایی مطرح میشود، که اساساً تحقیقات ویدیویی در قالب آنها صورت میگیرد؛ سپس یک چارچوب گام به گام ارائه میشود که میتواند راهنمای محققان در انجام تحقیقات ویدیویی باشد تا تحقیقاتشان را در یک مسیر درست هدایت کنند.

کلیدواژه‌ها


عنوان مقاله [English]

Research and dynamic of audio-visual elements: towards video research methods; Epistemological foundations, approaches and implementation framework

نویسندگان [English]

  • Peyman Parvari 1
  • Zeynab Razi 2
1 PhD on Business Administration, Faculty of Management and Accounting, Allameh Tabatabai University (corresponding author), Tehran, Iran.
2 Master of Industrial Management, Faculty of Management and Economics, Qom University, Qom, Iran
چکیده [English]

Increasing attention to the richness of research works and the need for multimodal data, which provides the possibility of studying verbal and non-verbal aspects, has made researchers to use video methods. While these methods have become more popular over time, surveys show that there is still no structured study that can answer the ambiguities and doubts of raised by researchers in using these methods. Therefore, this study seeks to provide a guided and practical way to select, plan and successfully implement video research. For this purpose, by using and analyzing scattered and inconsistent studies of the past, which includes 105 internationally valid sources of practical and theoretical studies in the field of video method, the idea of this study is presented around a practical perspective. In this way, firstly, the epistemological foundation of video methods and approaches are presented, in which video research is basically conducted; then, a step-by-step framework is presented that can guide researchers in conducting video research to advance their research in the right direction.

کلیدواژه‌ها [English]

  • Video Methods
  • Videography
  • Participatory Video
  • Elicitation Video
  • Video Analysis
  • Sequence Analysis
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