عنوان مقاله [English]
Investment is the power house of economic growth. Many factors influence the type of investment people make. One of the leading factor in this respect, are media. In today world, media are considered as an appropriate and influential source of information in every aspect of a society. Media play an important role in informing people about investment methods.
Therefore, the aim of this research work is to investigate the relation between media consumption and investment in financial assets. The research method is descriptive and correlation type. The statistical population of the present study are private entrepreneurs in northeastern city of Mashhad and based on cluster sampling, 107 people were selected.
Collection of data and study of questionnaires showed that there is a relation between media consumption and investment. The result of study on the hypothesis showed that there is a meaningful relation between print media consumption and investment in government issued bounds, between broadcasting media consumption and investment in bank deposit accounts, bounds and share of companies and finally between the digital media and bank deposit and investment in company shares.
But the same results also show that there is no meaningful relation between consumption of pint media and investment in bank deposit accounts and company shares and between digital media consumption and state issued bounds or securities.
The study also showed that there is strong relations between media and broadcasting media in particular, consumption and country’s economic development.