عنوان مقاله [English]
Innovation is a key element for survival of many enterprises and Media business in first place and secondly, for getting competitive edge by such entities. Since the emergence of electronic media, volume of media products have been increased and become more essential in global market. Following such development, the issue of innovation has gained more importance for media organizations. Although not much time has passed since emergence of theories and concepts on media innovation, but research works in this area has made significant progress both quality and quantity wise. Since media organization in comparison to other organizations face more professional, social and rivalry challenges, therefore a number of prominent researchers consider media innovation management topic a very new area of studies on media management. However, so far no comprehensive framework has been developed for understanding the concept of media innovation management and the need for such framework within the media literature is greatly felt.
With respect to the above, by relying on theoretical literature of topics such as innovation, innovation management and media management, the real objective of this paper is to develop a comprehensive framework for better understanding of the question of media innovation management