نوع مقاله : مقاله پژوهشی
چکیده
کلیدواژهها
عنوان مقاله [English]
The present paper by referring to the two anonymous communication systems, i.e. “Verbal Communication System” and “Visual Communication System” and while emphasizing the paradoxical and joint presence of the two communication systems in the print media, focuses its look at the “Visual Communication System” and in this regard, reviews factors of the effective visual language in the press which are “felt” more than being “seen”. For this reason, such a category escapes from the understanding circle of non-expert audiences and even in the case of people who have become acquainted with the visual language in the media, it has not soundly been understood.
The scope of the discussion of this paper embodies from “grade” to the “print industry” and at the same time contributes to the understanding of reading a print page which has been organized with different techniques of the visual language.
کلیدواژهها [English]
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