عنوان مقاله [English]
Encouraging and persuading the purchase of goods is one of the most important tasks of advertisers, an effort which increased after the US civil wars and led to the emergence of patterns for changing consumer behavior and attitudes.
In the meantime, criticism has targeted the new advertising methods which include the two main reactions, namely the behavior of raising awareness and stimulating the sense of self-interest. Involving readers with ads and dealing blows on them in order to attract their attention is very important. Therefore, using celebrities, photographs of women, children, family photos and even animals to attract the attention of the readers and viewers are considered as the cornerstones of any advertisement. However, the main purpose is to make profits and benefits.