نوع مقاله : مقاله پژوهشی
چکیده
کلیدواژهها
عنوان مقاله [English]
The growing development of the commercials industry has made it one of the most important phenomena of today’s societies to be discussed in various scientific fields and disciplines. Although the global market for this industry has had severe rise and fall over the last half a century, however the bold role of the United States, and on the next stage other major industrialized countries, has been visible in it. Considering this issue, as well as the mechanisms governing this market and its unlimited expansion especially through new formats such as the Internet, has created many challenges in the value and cultural systems of different countries, especially the developing nations. Commercial advertising today is considered a threat to the “public space” in those countries. The critical study of the situation in Iran shows that the system of commercials is not in a very good position and lack of regulations and controlling and deterrent policies is visible in this regard.
کلیدواژهها [English]
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