نوع مقاله : مقاله پژوهشی
چکیده
عنوان مقاله [English]
According to Professor Qobad Shiva, the press design is not an art but rather a craftsmanship like other artisans who are active in different occupations, unless the designer possesses the inherent characteristics of an artist. He also believes that the anomaly rule has the greatest application in induction of crisis atmosphere in newspapers.
The “false pattern”, the same fascinating and delicate initiative carpet weavers would use in weaving their carpets in order to attract the attention of the viewers, is one of the meanings of this term. The professor has talked about other rules as well …
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