عنوان مقاله [English]
The main goal of the paper is to consider radio as a Lifestyel medium. On the other hand, against the Perspective looking for specializing of radio stations and programs as a response to audiences decrease, here the emphasis is on “ordineri-zation” of programs’ content to meet the needs of audiences. So “coexistence” of radio with other media like cell phone, MP3 players and so on, which resulted to radio to be more mobile,in the one hand, and necessity of people to access information for adapting themselves to rapid tune of life, on the other hand, necessarily make us to de-specalize of programs. Also, “Vitrinization” of radio contents,considering programs as consumer goods, could be an appropriate way to meet the needs of contemporary radio audiences and absorbing new audiences.