نوع مقاله : مقاله پژوهشی
چکیده
کلیدواژهها
عنوان مقاله [English]
The study of information literacy of public relations staff of the Telecommunication Company of Iran is a research topic which intends to identify the information literacy abilities of the telecommunication company's public relations staff based on the big six-stage skills model developed by Eisenberg and Berkowitz. Based on the findings, the mean score of the research population’s skill in obtaining information in the digital environment has been 19.2%; in evaluation of information and information resources 2.45%; in using and organizing information an average score of 2.33%; and the importance of communication and information skills (information literacy) in professional activities 2.37%. The general results of the research indicate that the information literacy of the public relations staff of the Telecommunication Company of Iran with a mean of 33.2 is lower than average
کلیدواژهها [English]
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