عنوان مقاله [English]
New social media along with smart webs, smart applications, and smart data as well as companies providing new technologies have created such a elaborate smart communications environment for today's companies and organizations that tweets spread by the new media inform about what is happening in an organization; the number of "likes" shows the popularity of companies. The result of the clusiveness of this smart environment is nothing but a domain of numerous communications and an extremely extensive participation in the form of all- party negotiations at all levels of communications outside and inside of virtual social networks. Also, the value of social networks is crystal clear: smart networks with a range of numerous communications.
A large part of using social networks by big companies and organizations serves the purpose of branding for companies and organizations and their goods and services. According to the findings of a research conducted by Social Media Today, 71/8% of big companies and organizations throughout the world use social networks in their branding. As to be mentioned in the main text of the article, in fact, the branding of companies and organizations and their goods and services is imposed on them by the smart nature of new communications affected in its turn by smart webs family.
In this article, in addition to what was mentioned earlier, subjects such as changes in business and organizational strategies from web 0.1 to social networks based on web 0.2 and smart web 0.3; business strategies in a smart environment resulting from participatory social networks; strategic planning for using social media as an active and smart environment in the service of branding separately for each of the popular virtual social networks; and finally potential harms threatening branding stemmed from the environment of social networks are studied by an applied approach