نوع مقاله : مقاله پژوهشی
چکیده
کلیدواژهها
عنوان مقاله [English]
In the age of easy Internet participation, the concept of audience has changed, so that a passive audience changes to be an active one. Active audience theory argues that media audiences do not just receive information passively. Media such as TV reconsider the interaction with their audiences, so they will not defeat in compete with new media. Then identifying new tools and applying new form of producing the content has been considered. The social media as well as the citizen journalism are the main discussions in this article. The different kinds of social media as well as the relationship of them with 11 layers of citizen journalism have been considered. The Interactive role of media and social networks in using citizen journalism as an opportunity in IRIB compared with BBC Persian and Manoto TV. In this study five television programs such as Navad, Payesh, Nobate Shoma and Gozareshgar at higher layers have used the citizen journalism more than other television programs broadcast on mentioned media organizations
کلیدواژهها [English]
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