نوع مقاله : مقاله پژوهشی
چکیده
کلیدواژهها
عنوان مقاله [English]
The present research sought to develop an optimal public relations model for the Islamic Revolution institutions. So, reviewing the experimental background and the literature in this field, the research data were collected using qualitative method and semi-standard interview with 15 public relations experts selected by purposeful sampling. Thematic analysis method and thematic network technique were used to analyze the data. Based on a semi-standard interview with experts, the research findings showed that a public relations favored by revolutionary institutions would reach theoretical saturation at four general categories (comprehensive themes) of management, electronic, content and organizational social capital; nine main minor categories (organized themes), 23 secondary minor categories (organized themes); and ultimately 139 fundamental themes. The thematic network diagram of the public relations favored by revolutionary institutions was drawn after specifying the themes. In order to validate the developed model, the communication evaluation method was applied and for the purpose of reliability the method of employing a research colleague was used. The agreement reached was 0.90
کلیدواژهها [English]
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