عنوان مقاله [English]
So far, extensive research has been conducted on “bias” or “media bias” in financial markets. Some researchers name it journalist effects while some others have analyzed media bias in the realm of media corruption. This research is to explore the deliberate bias in financial media.
Research shows that the intervention of economic media in stock exchange market is carried out in three different ways. The first tactic is the coverage of economic events that cannot be overlooked by the media. In this approach, the role of journalists in the framework of the "gate theory" can be explained. The second approach is magnifying and highlighting specific events that the media organization is willing to do for profit reasons. Finally, in the third approach, the individual choices of journalists are the coverage of events selected by journalists or other members of the editorial board due to individual incentives.
While stating the reasons for media bias in the stock exchange market, this research has also put into consideration individual and organizational causes of bias by journalists. Then, it explains the forms and methods of bias by financial reporters in Tehran Stock Exchange. The research method used in writing the article is “documentary-library" technique. The author of this article has tried to reach a conclusion by employing theories in communications science, media management and financial management through applying an interdisciplinary approach. The fact that developed financial markets have reached to what strategies to instigate biased action by journalists, is another question that is being considered. Finally, legal gaps and regulations or self-regulated policies of media organizations have been explained