نقش ارتباطات گرافیکی در جذب مخاطبان روابط‌عمومی فرمانداری شهرستان بهارستان نوشتة محمدجواد محسن‌زاده

Relying on a higher understanding of the provided data, graphic communication helps users to enhance their efficiency in utilization and evaluation of information and plays an effective role in public relations.
This study intends to examine and identify the role of graphic communication in message transfer and its absorption by audiences of public relations of the Governor’s Office of Baharestan City. Descriptive-survey method has been applied in this study. Statistical population includes 256 employees of the Baharestan City governor’s office, members of the Coordination Council of the Public Relations of Baharestan City organizations and the governor’s office clients. According to Morgan Table, statistical sample of the study includes 154 people selected by using stratified random sampling method and evaluated by a 21-item questionnaire. Cronbach's alpha for the questionnaire has been 0.843. The collected data has been analyzed by SPSS software. The findings of the study indicate that chi square values for both research questions have been at significance level (p>0.05) and graphical designs have been effective in encouraging public relations audiences and persuading public relations messages significantly. It seems that graphical communication is inseparable from public relations strategy and a part of public relations tasks has been allocated to this type of relationship. It can help public relations and organizations in the fields of information, education, advertising and propagation of survey results.