نوع مقاله : مقاله پژوهشی
نویسنده
دانشجوی دکتری رشته فرهنگ و ارتباطات دانشگاه آزاد اسلامی واحد تهران مرکزی
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
Semiotics is a branch of science which studies the systems of sign process and coding discovery of works. Although based on the given definition every photograph itself represent a scene or is a copy resembling the original, but undoubtedly during the process of transforming from an object into an image a reduction takes place , reduction in size and viewing angle. In this sense, picture is not the same as the reality and the picture or the one who selects the picture in the media during the various stages of the publication of the picture, through a deliberate or undeliberate selection, it modifies the presentation of the meaning. When we talk about decoding and mechanism of generation of the meaning in the picture, the case become more complicated, because photography is an encrypted media and does not reproduce the realty it refers to (Sunson, 2012:50). At this same point, the importance of the semiotics of a photograph becomes evident. In addition to reference and representation, photograph is also capable of expressing itself. Since everything acts differently from what it is, therefore it can be a sign. Therefore, a photograph can be also considered as semiotic text that puts forward various attributions for interpretation and understanding by the audience. Therefore, this paper provide a clear outlook for semiotics of news photos.
کلیدواژهها [English]
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